PORTFOLIO / SHUBHAM PANCHAL

The work,
in full.

Paid ads, landing pages, strategy decks, video and automation. Ad figures are straight from Meta Ads Manager. Client names are withheld unless the work is already public.

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01 / META ADS

Results straight from Ads Manager.

Meta Ads Manager table: four lookalike ad sets, 1,841 website purchases, $2.40 blended cost per purchase, $97,325.66 purchase value

E-COMMERCE / LOOKALIKE AUDIENCES

$97.3K in purchases at $2.40 each

Four ad sets on 3–5% lookalikes of purchasers and add-to-cart visitors, optimised for website purchases, each on a $35–45 daily budget.

Purchases: 1,841
Blended cost per purchase: $2.40
Best ad set: $1.87
Purchase value: $97,325.66

Meta Ads Manager ROI view comparing a manual shop campaign with Advantage+ Shopping, with the results columns enlarged

E-COMMERCE / CAMPAIGN TEST

Advantage+ beat manual on ROAS by 44%

Same account, same seven days (Aug 5–11, 2025): a manual shop campaign against Advantage+ Shopping. Advantage+ ran on 4.5× the budget and still bought purchases 22% cheaper.

Purchase ROAS: 3.09 vs 2.15
Cost per purchase: $18.97 vs $24.35
Purchases: 133 vs 23

Meta Ads Manager ad-level view with a purchase ROAS of 4.34 highlighted

E-COMMERCE / AD LEVEL

4.34× purchase ROAS on the winning ad

Ad-level view from a separate account. The highlighted ad returned 4.34 in purchase value for every unit of spend.

Meta Ads Manager rows for the Medical PG Webinar campaign: 660 results at ₹3.33, ₹2,198.75 spent, 1,011 link clicks at ₹2.17, 1.79% link click-through rate

EDUCATION / WEBINAR REGISTRATIONS

660 webinar registrations at ₹3.33 each

A Meta campaign filling a webinar for doctors looking at medical PG abroad, on a ₹575 daily budget.

Registrations: 660
Cost per registration: ₹3.33
Spent: ₹2,198.75
Link clicks: 1,011 at ₹2.17
Link CTR: 1.79%
Landing page views: 662

02 / LANDING PAGES & WEB TOOLS

Eight pages, each with one job.

HIRING / LANDING PAGE

Talent agency landing page ↗

Problem–agitate–solution copy, social proof and a single conversion path.

Executive diagnostic: How to reduce time-to-fill without reducing quality

HIRING / WEB TOOL

Executive hiring diagnostic ↗

A 3-minute self-assessment for HR and TA leaders that scores hiring gaps and captures the lead at the result.

Welcare nursing careers page: Your next shift starts in Germany

STUDY & WORK ABROAD / LANDING PAGE

Nursing careers in Germany ↗

For qualified nurses: salary, pathway and eligibility, with a personalised preview and a free counselling call.

Welcare dental page: Build your dental career in Europe

STUDY & WORK ABROAD / LANDING PAGE

Dental careers in Europe ↗

For BDS and MDS dentists weighing a move to Europe, built around a free dental profile review.

03 / GO-TO-MARKET

Strategy decks a team can execute.

Cold Outreach System

A month-one outbound plan: ideal customer, list building, multi-touch sequences and stage metrics. Sized at about 5,000 emails a month for ₹15K, targeting 0.5–1% conversion.

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Cover slide: Growth Strategy for Skill Ecosystem

Growth Strategy: Skill Ecosystem

Ads, product and recommendations for Skill Ecosystem: Bengaluru targeting, select niches, ad angles and copy, and a phased rollout.

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04 / VIDEO

AI avatars and ad videos.

AI avatar reels Talking-head reels with B-roll and captions, no shoot needed.

15 hours saved: AI agent case study

Ad research revolution

AI outreach strategy

The silent AI restructuring in big tech

GOOGLE DRIVEEvery reel and ad video in one folder.Open the folder ↗

Ad videos Creatives for lead-generation campaigns.

Medical PG in Germany

Physiotherapy careers, version 1

Physiotherapy careers, version 2

Real estate, version 1

Real estate, version 2

05 / AUTOMATION

My content runs every night in Claude.

A scheduled Claude task and three custom skills do the daily grind of posting on X, LinkedIn and Instagram. It runs on my own machine, and nothing goes out until I approve it.

TOOLSClaude scheduled tasks, custom skills, OpenCLI, Chrome
OUTPUT9 X posts, 3 LinkedIn posts and 3 Reel scripts, every night
CONTROLI approve by ID and pick the time; each post checks its status before going out

CLAUDE / NIGHTLY SOCIAL CONTENTEVERY NIGHT 10:30 PM

01✦ResearchX feed + primary sources

02≋Draft in my voiceX · LinkedIn · Instagram

03↗Send for reviewPush notification

04◉I approve by ID + timeNothing auto-posts

05↻Post on scheduleOne task per post

THE COMPLETE PORTFOLIO

Prefer slides? It's all on Canva.

Every project above, plus my skills and background, in one presentation you can click through.

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The work,in full.